A brand identity for an Everyday Carry brand out of San Bernardino, CA. The arrowhead of the logo was inspired by the great arrowhead on the mountainside in San Bernardino, the local lore says that the Native people to the area were looking for a place to settle and a flaming arrow appeared on the mountain to direct them home. Adding the arrowhead to the initials D and D which stand for Dirty Dino, which is also a nickname for the city, we ended up with this logo mark.